Golden Gate BPO has expanded its role, as a strategic consultant and call center solution, in support of its client’s efforts to grow their US Hispanic market reach and customer base. According to Bryan Poole, Managing Director at Golden Gate BPO, “our client made a sizeable marketing and advertising investment to ensure they would reach the US Hispanic market with the correct multicultural perspective so their innovative loan products were described and understood correctly on the front end. With that, it was imperative we understand the entire approach and mirror it with the right call center sales and service experience, beyond the obvious bi-lingual language capabilities required of our personnel.”
“Bryan has been such a key component of our team, with his deep and detailed knowledge and experience related to call center operations and vendor management in addition to an exceptional subject matter expertise in the financial services space,” stated Stephen Ferber, Managing Partner of Golden Gate BPO.