The Great Ideas Summit is produced by the Electronic Retailing Association (ERA), the only trade association in the U.S. and internationally that represents leaders of the direct-to-consumer marketplace, which includes members that maximize revenues through electronic retailing on television, online and on radio.Why does Golden Gate BPO Attend this Event?This is our second year attending the Great Ideas Summit since we started providing our services to the direct response industry working with some of the largest and most active DRTV and On-Line retailers about 2-3 years ago.  The event brings DR Marketing professionals from across the globe this year to Miami Beach’s Fontainebleau.  More than 900 of the industry’s key executives attend to share “Great Ideas” and network during the course of the conference.