The ITEXPO event each year in Miami Beach is truly a “communications and technology marketplace,” as is described by Rich Tehrani, CEO and Conference Chairman. Of particular interest to us at Golden Gate BPO this year is what we dubbed the 4-channel agenda format, creating an environment rich with people, companies and exhibitors involved in some form or fashion with customer interactions, enterprise solutions, mobility and service provider solutions. With respect to the “4-channels”, we were very impressed with some of the social media tools and technologies that support the provision of delivering phenomenal social customer service and, even more so, how these tools and technologies have progressed for companies like us, looking not only to improve social customer service but in an efficient and cost effective manner for our clients. On the enterprise solutions side, the multi-media IP/VOIP phone options go well beyond choices once based upon the reliability and cost of the handsets and service, and now include considerations such as the number of features and options available that integrate office and/or some call center communications and their applicability based on a company’s needs – we see opportunities here to improve productivity and establish another means of redundancy and back-up for our clients.
It was great having the opportunity to sit and listen to John Sculley, former President of Pepsi and CEO of Apple, discuss his personal journey from the consumer products world to Silicon Valley, share some stories about his personal and business relationship with Steve Jobs and describe his commitment to “Experience Marketing” as he continued to reiterate throughout his talk, “Don’t sell the product, sell the experience!” Not a bad mantra considering it worked equally well for him at Pepsi and Apple, not exactly similar products.
And last but not least, my good friend and CEO of our operating partner AnswerNet, Gary Pudles, was the man sitting across from John Sculley moderating the discussion in a fireside chat format. Gary, your questions were phenomenal, structured and delivered in such a personal way, no doubt adding to the quality of the experience for everyone in attendance.
Stephen Ferber – Managing Partner, Golden Gate BPO Solutions
ABOUT
ITEXPO – It’s About How the World Communicates.
ITEXPO (January 30 – February 1, 2013) offers a convergence of education, innovation, and networking. It’s the only gathering where the entire community of communications and technology buyers, sellers, resellers, and manufacturers meet to forge relationships and close deals.
Its About How the World Communicates!