In April 2013, Golden Gate BPO was engaged by Trepoint to provide guidance and support to develop a lead generation program to assist with increasing enrollment in a ‘big data’ seminar being held in San Francisco. The engagement led to a successful test program managed by Golden Gate BPO’s operating partner, Sound Telecom, in May 2013.
As a result of the successful test and the results, Trepoint once again engaged Golden Gate BPO and Sound Telecom in August 2013 for outbound call center enrollment for a large online technology seminar. With an exceptionally short 8-day lead time, Sound Telecom successfully launched the campaign. By leveraging Golden Gate’s experience in lead management and list targeting, Golden Gate BPO worked with Trepoint to develop a highly targeted list Despite the typical industry standard 2-5% conversion rate, by using this targeted process and Sound Telecom’s excellent performance, Sound Telecom achieved an impressive 50% conversion rate on behalf of Trepoint.
“Our operating partner, Sound Telecom, and client, Trepoint, could not be happier with their partnership and plan to work together on future events,” stated Tracy Thompson, Golden Gate BPO Solutions’ Managing Partner and executive that put this partnership together.
Read our Operating Partner’s Press Release by Clicking on their Logo Below:
