This was the sixth year that members of the Golden Gate BPO Solutions team attended Response Expo in San Diego. Response Expo has been one of our key multi-channel contact center events, first as we were getting to know the nuances of the DRTV industry and operational requirements and then as we developed and grew our call center sales and service capabilities to support the direct response marketing and DRTV industry significantly since the beginning of 2011.
The 2014 Response Expo continued the tradition of engaging keynotes, informative educational sessions, an expansive Expo, and entertaining networking events. Tracy Thompson, our Managing Director – Business Development and Social Strategy, was excited to join of our exclusive operating partners at the event; Listen Up Español, located in Hermosillo, Mexico, and United Nearshore Operations (UNO), located in Santiago, Dominican Republic.
Despite unseasonably warm weather for San Diego, the golf tournament at Riverwalk Golf Club was a fun way to kick-off the conference and a great icebreaker for first time attendees. The day ended with a keynote presentation from Brian Billick, former NFL coach and current NFL in-game analyst for FOX and a studio contributor for the NFL Network.
The remainder of the week was filled with networking and educational sessions focusing on the future of the industry and improving business practices. Omni-channel and multi-channel customer engagement remains a key focus with many believing this is the future of the industry.
Response Expo capped off its closing night event held at Petco Park. Everyone was delighted to be entertained by Young MC, well known for his success as a rapper and actor.
As always, the team at Response Expo produced an exceptional event and we look forward to attending again next year.
About Response Expo:
Presented by the Direct Response Marketing Alliance (DRMA) and Response Magazine, Response Expo is the key event in the direct, digital and data-driven marketing world. Continuing on the overwhelming success of the 2013 event, Response Expo 2014 is back at the Hilton San Diego Bayfront on April 29 – May 1, 2014. With a full track of educational sessions featuring the newest ideas and biggest names in direct response marketing, a bustling expo hall floor, and our famous networking events, including the sixth annual Response Expo Golf Tournament, Response promises to – again – break the mold for events in the direct response marketing world.
About Golden Gate BPO Solutions:
Founded in 2006, Golden Gate BPO Solutions provides multi-channel contact center, customer engagement and business process outsourcing services on behalf of its clients. It’s customer engagement centers are located in the United States, Dominican Republic, Belize, Mexico, Philippines, Sri Lanka, United Kingdom and Ireland, with each contact center location providing multi-lingual voice, email, web chat, social media, back-office, online help desk and automated support. The company also provides consultative services for many clients spanning business and operational improvement and restructuring, financial analysis and planning, technology procurement and implementation, and sales, marketing and brand enhancement.
Golden Gate BPO Solutions is committed to help organizations define and produce extraordinary customer engagement strategies and business results, providing increased customer loyalty and superior results for its clients.